It is harder to change because it depends on the characters around you, not just yourself. At Gojek, the first time things were instrumented by our mobile developers. Instead, product leaders need to anticipate saturation and proactively expand their product market fit to reach new audiences and/or new value. It’s pretty standard advice. This means that driving widespread bottoms-up usage is critical, and freemium products are the best way to do this. Giving and, more importantly, trusting the head chef is vital to move away from needing consensus based agreement. Just waiting for negative feedback in performance reviews is a losing strategy. The implication here is that each stage is a linear progression, but it’s important to note that not all companies become data led. This usually starts by reorganizing teams or hiring product- and feature-specific PMs and functional specialization (e.g. Instead, data needs to be seen as a strategic lever for growth. Up until that point, Tripadvisor had helped travelers pick a hotel based on the opinions of hundreds of millions of travelers, but travelers needed to leave the product to book those hotels. Those events made sense to them, but were a foreign language to the business users. Examples of success events might include: In order to not go overboard and track everything, I pressure test each event with a question. As people manager, Zainab managed product managers across Internationalization, Developer Platform, Cloud Infrastructure and Reliability Engineering teams. Two sides of the same coin - Carrying costs are often the flip side to the benefits. Quibi seems like the perfect formula—Hollywood quality in a snackable package. In order for you to truly own the outcome of your company, you need to own monetization strategy." Focused on the details, not the players: It's very common to see new Team Leaders struggle to switch their approach from tactics to strategy, remain too execution-focused, and engage primarily at the campaign level. Heavy Version - Using Econometrics and multivariate regression analyses. She is a Reforge Partner and featured guest in the Reforge Growth Series. NPS - Most companies already try to measure the word-of-mouthiness of their existing users through NPS, but can’t quantify actual growth impact. “A lot of the disconnect stems from not selecting a metric that creates shared accountability. It is the person responsible for growing your career and shaping your output. Data Driven companies are focused on scaling with the growing functional and product operations and refining their product offering for an ever-expanding set of users. Why will Quibi fail? Because of this, buyers are always making sure that the purchase price they're willing to spend accounts for the probability that the product will actually be a bust. Being part of a late-stage blow-up can be one of the most demoralizing and worst experiences as a Product or Engineering leader. At the same time, fewer people can create the quality of content that does well on YouTube. YouTube - YouTube is organized similarly to TikTok, but the content on YouTube is not subject to the same constraints. If returning users is predictive of new word of mouth users, that means the best thing you can do for word of mouth is to drive repeat visitors. Similar to a turbocharger in a car, these are tactics that can accelerate growth for a period of time but don’t deliver ongoing acceleration. Retention: Improving the rate at which customers continue to use your product. Freemium can both enable product-led growth loops and accelerate existing ones where free trials and other models cannot. If the company is still searching for product-market-fit, building data infrastructure that meets the needs of a post-product-market-fit organization will actually impede growth. Drop-offs in between these events lead to actionable next steps for a team: either the user found the input fields daunting, or didn't have this information available at the time. Now Accepting Applications for our Spring cohort. One, using the same Product Review for all checkpoints in the process when you actually need different formats. First: We initially build products for our core users, but as companies scale the top-of-funnel starts to expand. The Product Strategy Stack is a system we can use for both planning and execution: Teams can work from the top of the stack down to 1) define the stack, 2) work at a progressively finer level to plan product execution, and 3) align the company to that execution plan. In hindsight, many examples of falling into the Power User trap seem obvious and avoidable. The move from optimizing a channel to leading a multi-channel team is difficult because it's basically a totally different job requiring both new abilities and new knowledge of channels you might not have ever run yourself. Eventbrite had to make sure we gave event creators time to understand the news and provide a lot of support and alternative options for their website hosting and assistance before we actually sunset those features." Eventually when growth slows, and much of the work being done isn’t contributing to accelerating growth, trouble begins. TikTok acquired Musical.ly in 2017 and consolidated it into the TikTok brand. Vine creators could only record in-app (eliminating expensive video equipment from the equation) and record up to six seconds of video (putting the emphasis on pithy content). Pricing pages can be overview pricing or detail pricing. Sir Keir Starmer apologises for visit to church criticised for LGBT stance, BBC News. How might we… spark conversation between the audience and the A-list community of storytellers, actors, and artists Quibi has assembled? Corporate training solutions aren't must-haves like payroll or benefits and as a result they go barely used by their employee base. Eventually, though, your team's development stalls, their motivation declines, you're late to ask for additional resources, and your personal progression fizzles out. Sometimes, this lack of clarity is apparent. Without a clear overarching strategy driving roadmaps, teams across a company can get easily misaligned and prioritize different things. This "goals first" approach incentivizes teams to do whatever it takes to achieve short-term goals, often at the expense of a focused feature set, clear UX, and long-term progress towards the strategy. Overly reliant on hard skills: These types of leadership activities require a much stronger focus on 'the soft skills,' whereas your role as a channel owner was focused primarily on hard skills. Additionally, there can be maintenance metrics that do not improve in a traditional way. In this post, Casey explains more how to think about them. You need to understand the bigger system, the needs of the system, and where you and your team align with that system. You focus on guiding others rather than doing the work yourself. For example, the products have a different emphasis for their 3rd party integrations. Accelerate your development, expand your abilities, and become the leader you are meant to be. Good teams will at least have a shared dictionary that is updated with consistency. They are in the right space at the right time—mobile video consumption increased 38% in March due to social distancing measures. The system starts with high conviction based on judgment, intuition, and instinct rather than relying on iterative customer feedback to build conviction over time. If a company is considering purchasing a license for Miro, one data point they can look at is how many employees already use some version of Miro in their personal lives, on individual teams, or for ad-hoc use cases. We're excited to help more professionals scale themselves and their companies across a few initiatives: New programs and topics including deeper dives in product management, engineering leadership, data, design, and Founders/CEO's. Example products: Clubhouse, Instagram, Facebook, Example: Passive content consumers on Instagram, Twitter, etc, Potential to convert into higher value users, Can generate value for content creators, benefitting ecosystem, Can be confused with other, more valuable users if Power User definition is imprecise, Overinvesting in these users, trying to get them to be something they're not (content creators), Example: Non-professional, highly active Instagrammers, Outliers in terms of overall engagement (overlaps with L28 definition) for both content creation AND consumption, Follows and followers are more balanced, often leaning toward more followers, Drive growth loop by attracting friends and fostering engagement, Reinforce platform's best practices, culture, and norms, Source for stickier content (personal and authentic), Strengthen content ecosystem by re-sharing and amplifying other creators' works, Easy to overlook these users: small in number, produce less content than Power Influencers (see below), May have off-platform influence, could attract your audience to alternatives, Example: Celebrities, Instagram influencers, Platform activity skewed toward content creation, Drive disproportionate amount of content engagement activities, May use higher friction or premium creation features, Likely have significant off-platform reach through traditional or social media, Key players in growth loop by driving content flywheels, Can serve as first adopters and ambassadors for new features, Can be tempting to over-optimize for Power Influencers, blocking out other creators and degrading the ecosystem, Tend to be your most vocal complainers; if alienated, these users can draw audience to alternative platforms, Example: LinkedIn spammers, toxic content creators on Facebook, Metrics can resemble Power Influencers, but content is lower quality, May directly generate revenue by paying for audience reach, Negative second order effects: engagement with Power Spammers drives away other users, Can be a near term source of revenue: willingness to pay for audience, Polarizing or unpopular content may engage some users, Degrade ecosystem by crowding out quality content, ultimately driving away users, Power Spammers may be more likely to violate Terms of Service or abuse platform, Big, consistent spenders: outliers in terms of transaction frequency AND transaction value, Lower price sensitivity, may use higher margin features, Consistent source of high margin activity, Strengthen marketplace by generating high value transactions for suppliers, Valuable user research subjects: studying these users can surface opportunities to improve the product or expand PMFs, Lessons from Power Whales may not be generalizable to broader audience, Low ceiling: audience size may be capped and reach saturation quickly, Potential for negative second order effects on Supply or on other customers.